RESEARCH METHODOLOGY AND
APPLICATIONS OF SPSS
Research reveals a formalized interest in a branch of knowledge. It is poking and prying with a purpose.
The concept of research has existed since time immemorial. Researchers have always tried to develop
a better understanding of the worldly phenomena as well as explore solutions to problem faced by
them. A Knowledge of research methodologies is reluctant for advancing our scientific knowledge.
Research methodology is taught as a supporting subject in several ways in many academic disciplines
such as health, education, psychology, social work, nursing, public health, library and marketing research.
It is therefore hardly surprising that research methods have become a core subject in all postgraduate
courses in management. The core ideological base for this book comes from the conviction that, although
these disciplines vary in constant, their broad approach to a research enquiry is similar. This book
“RESEARCH METHODOLOGY & APPLICATIONS OF SPSS IN SOCIAL SCIENCE RESEARCH”,
therefore, is addressed to these academic disciplines. The domain of research is ever-widening and new
research methods emerge and researchers adopts them.
This book, therefore, has been written to provide information about various methods, procedures
and techniques in a simple step-by-step manner. The techniques and procedures uses qualitative and/or
quantitative approaches. This book intends to help readers get an in-depth understanding of the research
methods and its processes and techniques used especially in Social Studies. The book contains a unique
compilation of research methodology and SPSS tools with simple and understandable examples. It
makes research scholars attain various insights. Though there are many research books, this book
stands with its unique combination of parametric and non-parametric test.
“RESEARCH METHODOLOGY & APPLICATIONS OF SPSS IN SOCIAL SCIENCE
RESEARCH” is specially designed to meet the requirements of researchers, students, Scholars, masters
and undergraduate students of mathematics, management and various other social science disciplines,
practicing managers, marketing research professionals etc. by presenting a comprehensive overview of
the conceptual background of research, its process and the ways of analyzing data using univariate,
bivariate and multivariate techniques. With this book, we hope that that researchers can analyze the
data on their own and appreciate the real use of statistics.
Data Analysis is used with respect to statistical tools and it is mostly done with the help of Software
package such as SPSS. The illustrations are based on SPSS 20.0 version. With this book, we hope that
that researchers can analyze the data on their own and appreciate the real use of statistics. A stepwise
explanation of entering the data and the method to be followed with respect to a particular technique
has also been given. This would enhance students’ understanding about the usage of these software in
organizations for making decisions. Numerous solved examples discussing the application of various
techniques in the field have also been added in the chapters to support the text.