“Alan Bryman’s ‘The Disneyization of Society’ (2004) offers a captivating exploration into the influence of Disney’s cultural and business practices on modern society. This thought-provoking analysis delves into the widespread impact of Disney’s principles on various aspects of contemporary life, from entertainment and leisure to consumerism and organizational structures. Bryman sheds light on how Disney’s model has shaped societal norms, offering a compelling perspective on the pervasive ‘Disneyization’ phenomenon that extends far beyond the entertainment industry.”

Alan Bryman The Disneyization of Society 2004[1]